I was trying to install it in English (only English) language on systems from different countries.
It seems that this issue is called "Installer finds operating system language and rejects serial number".
I was told by Customer Service to apply 11.0.04 hotfix (11.0.04 Planned update, Sept. 10, 2013 — Acrobat and Adobe Reader Release Notes) to installation source. And this suggestion helped me a lot.
Today I deployed English Acrobat 11.0.04 Std successfully to non-english operating system.
Sebastian