Case #1 - Adobe Customization Wizard XI
How are you running your command line for the MSI file to install?
Case #2 - Creative Cloud Packager
Use one of the two documents to install.
A. http://helpx.adobe.com/creative-cloud/packager/using-exceptions-deployer.html
B. http://helpx.adobe.com/creative-cloud/packager/deploying-acrobat.html
For both cases, did you collect an installation log??