It is absolutely ludicrous from an Enterprise standpoint that Adobe would take away the ability for IT Administrators to control Adobe Reader updates on the client side and/or its notifications and then not integrate a way to bypass the need for a an account with administrative rights to install the update. Now Enterprise environments will have 100's or even 1000's of users reporting ot requesting assistance with Adobe Reader updating. I hope that Adobe creates some sort of workaround for this for IT Admins supporting large numbers of end users otherwise they will begin looking at alternatives like web browser add-ons and other freeware.
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